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Top strategies to improve revenues of your website

ThePubverse Team | December 22, 2022

Publishers worldwide use different techniques to monetize their websites through the high volume of traffic they generate. We can say that website monetization is a process of generating revenue for the portal by converting content into actual earnings. To monetize their websites effectively, publishers must ensure that they witness heavy traffic on the portal because, without substantial traffic, all the monetization efforts will go into vain. Secondly, they must clearly understand their audience and how they can partner with brands that will add value to the user experience. Once armed with the aforementioned stats, publishers can start to plan their monetization journey. While publishers in western countries are very efficiently monetizing their websites through various techniques, players in the MENA region are still experimenting with the idea of implementing top strategies into their systems. In this blog, we will talk about the top website monetization techniques that can help publishers significantly improve their revenues.

Sponsored Content
One of the foremost monetization techniques for publishers is publishing sponsored content on their websites that looks like authentic content but promotes the product subtly in the form of reviews, blog posts, and features. In other words, sponsored content is promotional media that has been paid for by an advertiser to be featured on the website to achieve various marketing goals. Sponsored content has recently seen massive uptake and can be seen across content websites, whether big or small. According to a recent report, when marketers sponsor content from a trusted publisher, they see a 50% higher brand lift than marketers who make their content. As a matter of fact, according to HubSpot, content marketing gets three times more leads than paid search advertising.

Partnering with e-commerce brands and allowing them to showcase their shopping coupons on the website is an excellent way through which publishers can effectively monetize their websites. Promoting coupons on their websites helps the publishers offer extra incentives and
value to their millions of users while simultaneously opening an additional revenue stream for them where they earn a commission on each conversion. And the best part is that the coupons are non-intrusive in nature and in no way hamper the user reading experience. On the other hand, e-commerce brands get access to millions of high-intent shoppers who would shop with them when provided extra incentive to shop, creating a huge jump in revenues.

Native Advertising
Publishers across the globe use native advertising to effectively monetize their content. Native ads are advertisements designed to adapt to the surrounding content and context within which they are displayed, which enables them to integrate effortlessly into the user journey instead of interrupting it. In other words, native ads are ads that do not look like ads. Various surveys have shown that more than 80 percent of consumers prefer native ads to display ads even when they know that the former is still an advertisement. The soaring popularity of native ads can be gauged by the fact that it is expected to reach $400 billion by 2025. Some popular examples of native ads are sponsored social media posts, recommended content, or sponsored product listings on marketplaces that look like organic search results. What also works in favor of native ads is that consumers are increasingly tired of watching traditional ads, and most are using ad blockers to eliminate unwanted intrusion.

Programmatic Advertising
Programmatic advertising is an ideal technique for publishers to monetize their websites. The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes algorithms and data insights to serve ads to the right users at the right time across the right platform. Programmatic advertising is mainly automated and helps brands and marketers place their ads in all the relevant spaces without manual human intervention. The AI-based algorithms do the heavy lifting for marketers in this form of advertising, and it has cut down on their task significantly by reducing the time
significantly while proving the method to be much more accurate and effective. Moreover, programmatic advertising provides limitless ad inventory to advertisers across websites.

Paid Subscriptions
One of the emerging models to monetize the content website is asking the users to subscribe to a paid model to access the full content, in turn creating value for the publishers. Subscription models entail charging users monthly or yearly fees in exchange for high-quality, unique content that is not available anywhere else in the internet world. The significant benefit of the subscription model for publishers is that it provides a continuous source of revenue every month and an opportunity to scale up the revenue even further by adding more paid users. Some of the biggest news publishers across the globe charge users to read the news content on their websites and have seen massive success with the model.

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