As the digital advertising industry continues to grow rapidly in the MENA region, publishers are facing several challenges in managing their ad operations effectively. Ad operations involve the management of ad campaigns, including planning, execution, and optimization, to ensure maximum revenue and user engagement. In this article, we will discuss…

As we enter 2023, advertisers in the Middle East and North Africa (MENA) region continue to face challenges in optimizing viewability and driving long-term ad revenue. With the ongoing pandemic, many consumers have shifted their media consumption habits, leading to changes in the advertising landscape. In this article, we will…

The Middle East and North Africa (MENA) region has seen significant growth in the e-commerce industry in recent years. As more consumers turn to online shopping, publishers have an opportunity to monetize their content and reach a wider audience. Here are some tips that can help publishers maximize the ecommerce…