Bachir Siam is the chief financial officer at ArabyAds. He is a corporate executive with strong financial expertise and has a successful track record building organizations, improving profitability, and providing frameworks that enhance managerial accountability to support growth and strengthen financial discipline.
Bachir has held various leadership positions with leading global organizations like GroupM, Mindshare, PepsiCo, Motorola Mobility, EY, and Deloitte across the EMEA region in his more than a two-decade-long professional journey.
In his current role at ArabyAds, Bachir focuses on delivering commercial benefits across MENA, managing risks and compliance priorities, working through cost control initiatives and revenue growth opportunities, expanding into new markets, and assessing acquisition targets and potential synergies. His vision for ArabyAds is to create a robust and sustainable finance organization whose foundation is built on three fundamental pillars, talent, system, and process, that fuel the company’s growth.
Bachir holds a master’s degree in Finance and holds the CPA, CISA, Diploma in IFRS, CTP, and ICVS certifications. He has also completed an on-campus executive education program in corporate restructuring, mergers, and acquisition from the prestigious Harvard Business School.
Bachir likes to read, jog, scuba dive, and go skiing in his free time. He also gives personal finance advice to help create a financially independent community.