As MENA (Middle East and North Africa) publishers strive to engage their audiences and drive revenue, rewarded video ads have emerged as a powerful tool in the realm of digital advertising. This win-win approach offers value to users through incentives while enabling publishers to monetize their platforms. Rewarded video ads…
Digital advertising has become an integral part of revenue generation for publishers worldwide. However, challenges such as ad fatigue, transparency, and user experience have plagued the industry. To address these issues, the Internet Advertising Bureau (IAB) has introduced the Ad Refresh Protocol, a significant step towards enhancing advertising transparency. This…
The digital advertising landscape is undergoing a profound transformation with the phase-out of third-party cookies. As publishers and advertisers seek alternative methods to maintain effective monetization while respecting user privacy, Privacy-Preserving Identifiers (PPIDs) have emerged as a promising solution. In this article, we will explore what PPIDs are, examine the…
