ThePubverse By Arabyads Partners With Pubmatic, Enabling Brands To Better Engage Consumers Through Digital Advertising Across The Middle East And North Africa
ThePubverse Team | December 18, 2023
Dubai/Riyadh, December 19th, 2023: ThePubverse, the ArabyAds’ publisher monetization platform, today announced a partnership with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future. This new integration provides ArabyAds with new sources of unique demand across online, mobile, and connected TV (CTV) channels. In addition, the company will benefit from having access to PubMatic’s omnichannel monetisation solutions and user interface designed to enable publishers to better manage their inventory to maximize their revenue.
Mahmoud Fathy, Chief Executive Officer and Co-Founder of ArabyAds said “ThePubverse, by ArabyAds is focused on helping our partners to scale their businesses efficiently and sustainably through innovative technologies, and this partnership is a step ahead in that direction. PubMatic is leading in the marketplace with supply path optimisation solutions and new advertising innovations, which opens tremendous new revenue opportunities for publishers and buyers. We worked with the PubMatic team to identify the optimal programmatic monetisation setup for our platform and got it implemented quickly and efficiently.”
“ThePubverse, by ArabyAds is helping provide our media buyers and brands with access to local premium inventory at scale. We look forward to expanding our advertising offering in the Middle East and North Africa region.” said Amélie Grenier-Bolay, Country Manager, Italy & MENA at PubMatic.
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
ThePubverse, ArabyAds’ state-of-the-art publisher monetization platform, empowers publishers in the MENA region and beyond. Committed to delivering innovative solutions, ThePubverse optimizes the monetization process, presenting unprecedented opportunities for revenue growth and enriched user experiences. To delve into the world of ThePubverse, visit https://thepubverse.com/