The Metaverse is rapidly evolving from a futuristic concept to a tangible reality, offering publishers in the MENA region a new frontier for revenue generation. As technological advancements reshape consumer behavior and market dynamics, publishers have a golden opportunity to leverage the Metaverse to target brands, advertisers, agencies, and audiences…
The festive season takes center stage not just as a time for joy but as a pivotal period for businesses, brands, publishers, and advertisers across the dynamic Middle East and North Africa (MENA) region. To ensure publishers capitalize on this bustling time, it's imperative to tailor strategies for capturing audience…
As Ramadan 2024 approaches in the MENA region, publishers are gearing up to deploy innovative monetization strategies that align with the unique cultural and religious dynamics of this holy month. In this article, we delve deeper into additional pointers that publishers can incorporate to maximize profitability and audience engagement during…