Programmatic advertising has quickly become a fundamental part of digital marketing strategies worldwide. In the MENA region, this technology is enabling advertisers to reach their target audiences with unmatched precision and efficiency. In this guide, we will break down what programmatic advertising is, how it works, and why it is…

As the Black Friday and December holiday shopping season approaches, brands are preparing for the year’s most competitive period. In the MENA region, where shoppers are increasingly savvy and discerning, native advertising has proven to be an effective approach for reaching audiences without overwhelming them with traditional, intrusive ads. Native…

In today’s dynamic digital ecosystem, content personalization has become a cornerstone of effective publisher strategies. For publishers in the MENA region, where a rich tapestry of cultures, languages, and preferences exists, leveraging first-party data is crucial for delivering targeted and engaging content. First-party data, which is collected directly from interactions…