As the Black Friday and December holiday shopping season approaches, brands are preparing for the year’s most competitive period. In the MENA region, where shoppers are increasingly savvy and discerning, native advertising has proven to be an effective approach for reaching audiences without overwhelming them with traditional, intrusive ads. Native…

In today’s dynamic digital ecosystem, content personalization has become a cornerstone of effective publisher strategies. For publishers in the MENA region, where a rich tapestry of cultures, languages, and preferences exists, leveraging first-party data is crucial for delivering targeted and engaging content. First-party data, which is collected directly from interactions…

As the digital advertising ecosystem continues to evolve at a rapid pace, app publishers in the MENA region are increasingly grappling with a complex and multifaceted data landscape. This landscape is marked by stringent privacy regulations that are becoming more rigorous and expansive, as well as shifting user preferences that…