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Strategic Approaches to Enhance the Usage of Rewarded Video Ads

ThePubverse Team | June 5, 2023

As MENA (Middle East and North Africa) publishers strive to engage their audiences and drive revenue, rewarded video ads have emerged as a powerful tool in the realm of digital advertising. This win-win approach offers value to users through incentives while enabling publishers to monetize their platforms.

Rewarded video ads are a type of advertising format in which users voluntarily watch video ads in exchange for receiving some form of reward or incentive. These ads offer users a choice to engage with the ad content in exchange for a valuable benefit, such as in-app currency, extra lives in a game, access to premium content, exclusive discounts, or other virtual rewards.

Benefits of Rewarded Video Ads for Publishers

User Engagement

 Rewarded video ads provide an opportunity for publishers to engage their audience in a more interactive and voluntary manner. By offering rewards, publishers can incentivize users to willingly watch the video ads, leading to higher engagement rates compared to traditional ad formats.


 Rewarded video ads offer a revenue stream for publishers. Advertisers pay publishers for each completed view of the video ad, allowing publishers to generate income by integrating these ads into their digital platforms, such as mobile apps or websites.

Improved User Experience

 Since rewarded video ads are opt-in, users have a choice to engage with the ads, making the overall advertising experience more positive. Users feel more in control and receive a tangible benefit for their time and attention, which can enhance their overall experience with the publisher’s platform.

Extended User Sessions

 Rewarded video ads can increase user session durations. When users choose to watch video ads to earn rewards, they tend to spend more time within the app or website, leading to increased user retention and potentially higher monetization opportunities for publishers.

User Retention and Loyalty

 By offering valuable rewards through video ads, publishers can foster user loyalty and encourage users to return to their platforms. The sense of value gained from rewarded video ads can create a positive association with the publisher’s brand and increase user retention.

Data Insights

 Rewarded video ads can provide publishers with valuable insights into user preferences and behaviors. By analyzing data related to rewarded video ad engagement, publishers can gain a deeper understanding of their audience, enabling them to refine their content and advertising strategies.

Also read: How app publishers can effectively monetize their app through in-app ads and other methods

 Strategic Approaches to Enhance the Usage of Rewarded Video Ads

Seamless Integration

One of the key strategies for maximizing the impact of rewarded video ads is to seamlessly integrate them within digital platforms. By incorporating these ads in a non-disruptive manner, MENA publishers can ensure a positive user experience while driving engagement and revenue. A global brand that has excelled in this aspect is “Snapchat.” The platform seamlessly integrates rewarded video ads into its user experience, providing users with engaging content and rewards that align with their interests, resulting in increased ad engagement and retention.

Tailored Rewards

Personalization plays a vital role in captivating users and driving ad engagement. MENA publishers can leverage the power of tailored rewards to enhance the effectiveness of rewarded video ads. Spotify, a global music streaming platform, has successfully implemented this strategy by offering personalized playlists or exclusive content as rewards through video ads. By aligning rewards with users’ music preferences and listening habits, Spotify has not only increased ad engagement but also enhanced user satisfaction and retention.

Gamified Ad Experiences

Gamification has proven to be an effective strategy for driving engagement and enhancing the user experience. MENA publishers can leverage gamified ad experiences within rewarded video ads to captivate their audiences. An international brand that has successfully implemented this approach is “TikTok.” The social media platform incorporates gamification elements into their rewarded video ads, such as interactive challenges or filters, creating an immersive experience that encourages user participation and viral content creation.

Targeted Ad Personalization

Utilizing advanced targeting capabilities and user data is essential for delivering highly personalized rewarded video ads. MENA publishers can draw inspiration from a global brand like Amazon, which excels in this aspect. Amazon leverages its extensive customer data to deliver personalized recommendations through rewarded video ads, promoting relevant products or offers based on users’ browsing and purchase history. This level of ad personalization enhances engagement, conversion rates, and overall ad performance.

Performance Optimization and Testing

To continuously enhance the usage of rewarded video ads, MENA publishers should adopt a data-driven approach. Regularly analyzing ad performance metrics and conducting A/B testing allows publishers to optimize ad formats, placements, and incentives. An international success story is “Rovio Entertainment,” the creator of the popular game “Angry Birds.” By rigorously testing different rewarded video ad placements, Rovio optimized the user experience, resulting in increased ad engagement, retention, and revenue.

Also read: Top strategies to improve revenues of your website

MENA publishers have a tremendous opportunity to enhance the usage of rewarded video ads by adopting strategic approaches that have proven successful globally. Through seamless integration, tailored rewards, gamified ad experiences, targeted ad personalization, and performance optimization, publishers can drive engagement and revenue while delivering a positive user experience. Global case studies from brands like Snapchat, Spotify, TikTok, Amazon, and Rovio Entertainment illustrate the effectiveness of these strategies in capturing audience attention and maximizing the potential of rewarded video ads. By embracing these approaches and adapting them to the MENA context, publishers can thrive in the dynamic digital advertising landscape while delivering compelling experiences to their users.

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